Web design · brand systems

Three websites. One family.

A graduate college, its teaching clinic, and a charitable foundation shared people, a building, and a mission. Online, they looked unrelated. I rebuilt all three around one system, then gave each site one clear job: apply, book, or give.

3
Organizations
1
Shared system
24
Pages
Live
All three
01

Three sites. Three jobs.

apply · book · give
02

One system, used differently.

same rules, own voice

The sites share the decisions that should repeat. The mission, accent, and primary action change where they should.

Shared foundation

Paper, ink, type, spacing, buttons, cards, and navigation all come from the same kit.

One job per site

Apply for the college. Book with the clinic. Give to the foundation. The primary action never competes.

Related, not cloned

Each organization gets its own accent, voice, and emphasis without inventing a new system.

Links that explain the family

The college points to its teaching clinic. The clinic points back to the school. The foundation shows how it supports both.

Shared
College
Clinic
Foundation

Shared where it helps. Different where it matters. The result is not three matching sites. It is one family of organizations, with a clear job for each one.